Silly Little Tops is a custom apparel brand, specializing in baby tees and sets. Initially, these tops were sold through my previous business, Linestelle San Francisco, in 2021. When I noticed our audience’s growing interest, I decided to dedicate a separate entity towards this line of clothing.

Since officially establishing Silly Little Tops in 2023, I’ve grown our Instagram page to 2k+ followers, some of which include exciting personalities like @Kenzie and @TrishaPaytasBackup.

I’ve developed a fun, girly aesthetic from the jump, representing our satirical, silly shirts seen on influencers like @TaraYummyy!

On October 1st, I’ve launched our new organic marketing strategy on TikTok, and our follower count has already grown by +13.6%, and the view count has increased by +1,737.3%.