FOUNDER & CREATIVE DIRECTOR
Linestelle San Francisco was my first business, which specialized in custom shoes. I started Linestelle in high school to raise money for college, running all the operations myself. For my 19th birthday in 2020, I made myself a pair of pink customs, pictured in the middle. I took photos in them with my friend and posted them on TikTok. The next morning, I woke up to hundreds of thousands of views, likes, and comments.
For the next couple years, I was able to make hundreds of sales, gain over 6K+ followers on Instagram and 20K+ on TikTok and make 300+ sales within just a couple weeks. I sold out with every restock, and collaborated with influencers like @Alisha, @TheBadWiggies, @DezMachado, @Dessxmx, and more.
Eventually, Nike stopped selling our best-selling shoe, so we shut down a couple years ago. The social media accounts are up for archive and no longer active. Due to our closure, the metrics have dropped since.
(To the right is an image of my living room after my first sold out drop)
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INFLUENCER COLLABORATIONS:
